Overview: Sprinklr is a leading provider of customer experience management software, empowering the world’s largest enterprises to connect with customers across more than 30 digital channels. With a strong focus on leveraging AI to enhance customer engagement, Sprinklr sought to improve the efficiency of their sales team to better support their global operations.
Challenge
Sprinklr wanted to increase efficiency within their sales workforce, specifically aiming to optimize how their teams researched new accounts and created personalized outreach content.
Approach
We conducted a deep dive into Sprinklr's existing workflows, including stakeholder interviews and a thorough business process analysis. This allowed us to understand the core components of their current processes. Leveraging our expertise, we identified the best AI tools and products to integrate into their workflows, ensuring they were both effective and aligned with the team's needs.
Solution
We implemented AI-driven workflows tailored to Sprinklr's sales processes, focusing on enhancing efficiency. Our solution included detailed recommendations on the AI products to use, along with comprehensive training and documentation to ensure smooth adoption.
Results
62% reduction in time required to research a new account
36% reduction in time to create personalized outreach content, with no loss in quality
