Company: Growth Development Associates, Inc. (GDA)
Industry: Business Consulting and Services
Size: Small
Overview:
Since 1989, GDA has been a leader in sales training, serving global giants like IBM, Microsoft, and Apple, as well as numerous small and medium-sized businesses. Their customized sales training programs cover areas such as consultative selling, account management, demand generation, and more. GDA is dedicated to driving business growth through proven techniques and strategic planning.
Challenge:
GDA faced an outdated learning experience and was uncertain about how emerging technologies like Generative AI (Gen AI) could impact their business. They needed a clear understanding of how AI could revamp their learning platforms and enhance the experience for their users.
Approach:
Malleable took a holistic view of GDA's operations, identifying key workflows where Gen AI could significantly improve customer experience and learning outcomes. We provided insights into AI integration, ensuring that GDA’s users would benefit from a more comprehensive and engaging learning experience.
Solution:
Malleable delivered a detailed AI blueprint tailored to GDA's needs. We identified critical workflows where Gen AI could be most effective and prototyped AI-enhanced features, such as Gen AI-led teaching assistants, to supplement core material. This gave GDA a tangible understanding of AI's potential impact on their business.
Results:
GDA now has a solid grasp of what Gen AI means for their business. They feel well-prepared for the technological shifts ahead and have gained a trusted partner in Malleable. With AI embedded into their learning courses, GDA anticipates a significant improvement in customer experience and content retention.
Testimonial:
"As we embark on our journey to integrate AI solutions, Malleable AI has proven to be an invaluable partner. Their meticulous approach during the discovery and scoping phase has laid a solid foundation for our future initiatives. Malleable's expertise in AI is guiding us through complex challenges, ensuring that we are poised to effectively leverage AI technologies. We look forward to our continued partnership as we explore innovative ways to serve our audience better." — Eric Richardson, CEO @ Growth Development Associates, Inc.
